Perception (Paperback)

Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact

By Franziska Iseli, Christo Hall, 9781631619816, 212pp.

Publication Date: July 18, 2016

List Price: 16.99*
* Individual store prices may vary.


Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.

And that.