How Youtube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching
Bloomsbury UK, 9781632866745, 352pp.
Publication Date: January 23, 2018
About the Author
Kevin Allocca is Head of Culture and Trends at YouTube, where he has spent more than seven years tracking and explaining trending phenomena. He is one of the world's leading experts on viral video. Allocca has given conference keynotes around the world on web video culture, including a TED Talk that has been viewed more than two million times. He's also obsessed over more videos than every teenager and serial workplace procrastinator you've ever met. He lives in New York City. @shockallocca