The Real Business of Blockchain (Hardcover)

How Leaders Can Create Value in a New Digital Age

By David Furlonger, Christophe Uzureau

Harvard Business Review Press, 9781633698048, 272pp.

Publication Date: October 15, 2019

List Price: 32.00*
* Individual store prices may vary.


Blockchain is transforming business. What's your strategy? Forward-thinking organizations such as the Australian Stock Exchange, Equinor, the City of Austin, and dozens of others are exploring how blockchain can transform the way they create and seek value. Whether to streamline multi-party processes, create and trade new assets, or leverage artificial intelligence and the Internet of Things, blockchain enables entirely new business opportunities.

This is just the start. As blockchain is more widely adopted, it has the potential to radically reinvent the way companies and societies operate, as radical a paradigm shift as happened with the launch of the internet.

The Real Business of Blockchain is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau--both of Gartner, the world-renowned research and advisory company--will help you:

  • Assess how blockchain will impact your business by cutting through the hype and finding the real story
  • Explore the value proposition that blockchain technologies offer
  • Make smart near- and mid-term investments in your blockchain strategy
  • Position you and your organization in a new competitive landscape in the future

Timely, visionary, and practical, The Real Business of Blockchain cuts through the hype and helps you unlock the vast potential of this transformative and potentially world-changing technology.

About the Author

David Furlonger is a VP and Gartner Fellow who works primarily with CEOs, senior business leaders, and CIOs. His research focus is as a futurist, analyzing how long-term business and technology trends strategically impact industries and organizations. He also coleads Gartner's blockchain Centre of Excellence. His areas of research include the future of the financial services industry, innovation, digital business, and blockchain. He is an accomplished and frequent keynote speaker and workshop leader with extensive international experience. Christophe Uzureau, an analyst at Gartner, advises banks on their digital financial strategies, on how to design payment strategies that accelerate digital banking transformation, and on how technology (blockchain, big data and analytics, AI, and digital platforms) represents an opportunity to generate competitive advantage by reshaping traditional financial value chains. Uzureau is also responsible for covering payment innovations, payment data monetization, and the dematerialization of payments worldwide.Author social media/website info: David Furlonger:, Uzureau: