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Cover for Brand Renegades

Brand Renegades

The Fearless Path from Startup to Global Brand

Sean Dowdell, Thora Dowdell


List Price: 21.99*
* Individual store prices may vary.


Learn to Fail Forward
Brand Renegades shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to:
Work ON the business instead of IN the business Know when to take calculated risks Make affordable mistakes to innovate Step away from their comfort zone Become a powerful leader and not just a bos.

Entrepreneur Press, 9781642011227, 208pp.

Publication Date: May 25, 2021

About the Author

Sean and Thora Dowdell are the founders and owners of Club Tattoo, one of the largest tattoo and piercing studios in the country. Sean opened the first Club Tattoo studio in 1995. Thora joined the business shortly after they met in 1997. Early on, the couple saw opportunity and capitalized on the untapped tattoo industry. Working side by side for 21 years, the couple became leaders of the tattoo and piercing industry creating a business model worth $30 million dollars. Club Tattoo currently has six locations, with two on the Las Vegas Strip, inside Planet Hollywood and The LINQ Hotel and Casino. Utilizing their individual strengths, Sean serves as the CEO, while Thora serves as the COO. Remarkably, the couple has been working together for 21 years.