Keep Your Customers (Paperback)

How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty

By Ali Cudby

Morgan James Publishing, 9781642796421, 222pp.

Publication Date: April 14, 2020

List Price: 17.95*
* Individual store prices may vary.


Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company's process to keep their customers is tied directly to their revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders ranging from legendary executive Kay Koplovitz to leading venture capitalist Mark Suster. Drawing from real-world client stories, business best practices and case studies featuring company CEOs, Keep Your Customers has everything companies need to get started immediately. Ali shares the entire proven process that has helped companies around the world cultivate lucrative, long-term customers.