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What Will You Drink?

Quenching Thirst Through the Ages

Arie L. Melnik


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Grab your drink of choice and uncover the one thing we all have in common: a lifetime of beverages, from the ancient world to the modern era. 

“The history of spirits is fascinating. Anyone in the business should read this!”—Luca Garavoglia, Chairman, Gruppo Campari

Hot drinks, cold drinks, and everything in-between—this is the history of beverages through the ages. This book aims to describe the development of beverages and drinking habits, as well as their connection with other facets of life. This information will be of universal interest, no matter the reader’s occupation or background.

What Will You Drink? is a rather uncommon history book, as books on history generally tend to disregard the topic of food and drink. However, this book is all about quenching thirst. Rather than emphasizing the technical aspects of creating food, this book explores the cultural and historical significance of all the delicious and diverse refreshments we have to choose from in our modern world. From comforting brews like coffee and tea to luxurious staples like beer and wine, this book strives to uncover the many—and sometimes hidden—ways in which beverages relate to social behavior, business activity, and politics. Come along for a historical, fact-finding journey to discover the taste of life.

Praise For What Will You Drink?: Quenching Thirst Through the Ages

"The history of spirits is fascinating, anyone in the business should read this!"
— Luca Garavoglia, Chairman Gruppo Campari

Post Hill Press, 9781642933741, 240pp.

Publication Date: March 3, 2020

About the Author

Arie L. Melnik is Professor Emeritus of Finance and Economics at the University of Haifa. He received his M.Sc. and Ph.D. from Cornell University (U.S). In the past he taught at Michigan State University (U.S), Northwestern University (U.S), York University (Canada), University of California (U.S), Berkeley (U.S), New York University (U.S), City University Business School (London, U.K) and UNSW (Sydney, Australia). Melnik’s major areas of interest are Financial Economics and Economic History. He has contributed to major academic journals.

In addition to academic work, Arie Melnik occupied several civic and business positions. He was a member of the Council for Higher Education. In addition, he was a board member of Bank Leumi. He was also a member of the board of directors of Rambam Medical Center. At present he is a member of the board of directors of Maccabi Health Services (second largest HMO in Israel).