Skip to main content


Alastair Campbell


List Price: 15.95*
* Individual store prices may vary.

Other Editions of This Title:
MP3 CD (4/19/2016)
Hardcover (10/7/2015)


How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate? Or is the winning mindset something we can all develop?In the tradition of The Talent Code and The Power of Habit, Campbell draws on the wisdom of an astonishing array of talented people—from elite athletes to media mavens, from rulers of countries to rulers of global business empires.Alastair Campbell has conducted in-depth interviews and uses his own experience in politics and sport to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyzes how these people deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business, and sport can learn from one another. And he sets out a blueprint for winning that we can all follow to achieve our goals.

Praise For Winners

winners have taught Campbell an important lesson: 'You can always do better.' Excellent book.

was one of the architects behind Blair's meteoric praise. He knows a
winner when he sees one. Just the right amount can provide the perfect
cocktail for success.

Enlightening. Campbell’s informative and
entertaining book offers a treasure trove of insights that are sure to increase
the reader’s odds of achieving success.

Surely a valuable source for scholars to scour for many years to come. One of the most compelling reads of history in the raw. A behind-the-scenes look at dramatic junctures in recent history.

Beyond question the most important and revelatory book written so far about the inner workings of Blair’s government. By turns brilliant, combative, demotic and emotional.

A fascinating front row seat.
— Tina Brown, author of 'The Diana Chronicles' [praise for 'The Blair Years']

Pegasus Books, 9781681772356, 480pp.

Publication Date: November 22, 2016

About the Author

Alastair Campbell was the press secretary under Tony Blair and was his official spokesman and director of communications from 1994 to 2003. A graduate of Cambridge University, Campbell continued to act as an advisor to Mr. Blair and the Labor Party through the 2005 election campaign. Campbell is the author of The Blair Years. He lives in London.