Fundamentals of Public Relations and Marketing Communications in Canada (Paperback)

By Leah-Ann Lymer (Editor), William Wray Carney (Editor), Colin Babiuk (Contribution by)

University of Alberta Press, 9781772120448, 496pp.

Publication Date: June 8, 2015

List Price: 60.00*
* Individual store prices may vary.

Description

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application-and generously supplemented with Canadian examples and case studies-the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada.


About the Author

William Wray Carney has over 30 years' experience in journalism, communication, and education. He is the author of In the News, 2nd edition (2008). He lives in Regina. Leah-Ann Lymer has worked as an editor in educational publishing for two decades. She lives in Toronto.