Skip to main content
Cover for Embrace the Power of You

Embrace the Power of You

Owning Your Identity at Work

Tricia Montalvo Timm


List Price: 17.95*
* Individual store prices may vary.


Embrace the Power of You

In the competitive world of Silicon Valley, corporate lawyer Tricia Montalvo Timm knew that talent and drive weren’t enough to succeed. She had to belong. Timm took a cue from her days as a child actor, when she had to change her name to get auditions. As an adult, she downplayed her Latino heritage and her life as a mother to fit in. And it worked: at the height of her success, she sold software company Looker to Google for $2.6 billion. But when a LinkedIn post about her roots went viral, she knew she couldn’t continue to hide. As a high-powered Latina lawyer, she had a responsibility to be visible so she could be the role model she never saw coming up the ranks. She realized that belonging begins with self-acceptance.

If you’ve ever hidden your real self to belong, Embrace the Power of You will resonate. Timm’s journey toward self-acceptance provides a wealth of insight into the reasons why people feel alienated and invisible in the workplace. Timm knows firsthand the fear and shame that comes from hiding your identity, and shows how to overcome those feelings one small step at a time. By offering practical tips and strategies based on research and personal experience, Timm proves an expert guide for those who want to bring their authentic selves to work and don’t know where to begin.

If you’re seeking a way to embrace your identity at work or need management strategies to aid those who want to do so, this book will set you on the path to success. A singular book from one of the only Latinas to have attained the triple achievements of reaching the C-Suite, joining the boardroom and cracking the venture capital ceiling, Embrace the Power of You is a warm and courageous guide to finding success through choosing your authentic self.

Page Two, 9781774582572, 264pp.

Publication Date: March 7, 2023

About the Author

Tricia Montalvo Timm is a first-generation Latina who rose through the ranks of Silicon Valley advising high-tech companies big and small, culminating in the sale of data analytics software company Looker to Google for $2.6 billion. Tricia is one of the few Latinas to have attained the triple achievement of reaching the C-suite, joining the boardroom and cracking the venture capital ceiling. Her career has spanned from working with some of the largest and most well-known publicly traded multinational companies in the world to stepping on as the first lawyer at several high-growth start-ups. Tricia currently serves on the board at Salsify, a business-to-business software company whose commerce experience management platform helps brand manufacturers, distributors and retailers collaborate to win on the digital shelf. She is also an advocate for women and girls and serves as a mentor, advisor and, more recently, investor in female-founded companies. Tricia’s industry recognitions include the 2020 Women of Influence and Latino Business Leadership awards from Silicon Valley Business Journal and the title of Diversity Champion from the Silicon Valley Business Journal Corporate Counsel Awards.

Tricia lives with her husband and their two daughters, Sophia and Marissa, in Scotts Valley, California. Connect with her at