Changing How You Look at Things Changes How You See Them
Iff Books, 9781782796893, 117pp.
Publication Date: October 31, 2014
List Price: 14.95*
* Individual store prices may vary.
Not Currently Available for Direct Purchase
Look at it this way... Everywhere we look, framing affects how we see things. Frames restrict our view, keeping us from seeing the whole truth, and subtly influencing our take on everything from deck-chairs to democracy. This upbeat, punchy guide to framespotting will open your eyes and your mind. Learn to notice frames and it's amazing what else you ll see: fresh ideas; how and why you re being hoodwinked; and how you re part of the transition from growth to growing up. Framespotting is empowering and liberating. And you ll never look at sprinklers or economists the same way again.
About the Author
Laurence and Alison Matthews are lecturers, industrial statisticians and bestselling writers who use a simple, lively style to communicate ideas. They live near Hay-on-Wye, UK, with far too many books.