A Practical Guide to Persuasion (Paperback)

Influence Others and Lead Change

By Anthony McLean

Icon Books, 9781785784712, 224pp.

Publication Date: June 11, 2019

List Price: 9.95*
* Individual store prices may vary.


A Practical Guide to Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way.

INCREASE YOUR PRESENCE by knowing when to talk and when to listen

DEVELOP A STRATEGY FOR SUCCESS by preparing, planning and crafting opportunities

SAVE TIME AND EFFORT by presenting the right content in the right context

MAKE CHANGE HAPPEN by understanding what drives your audience

About the Author

Anthony McLean is the Managing Director of Social Influence Consulting Group and principal Persuasion Strategist. He is also Associate Fellow at the Australian Institute of Management and member of the Australian Institute of Training and Development. He is Australia's only Cialdini Method Certified Trainer and he speaks, consults and trains in ethical influence. Anthony provides the tools and strategies to influence the behaviour of others.