A Practical Guide to Persuasion (Paperback)
Influence Others and Lead Change
Icon Books, 9781785784712, 224pp.
Publication Date: June 11, 2019
A Practical Guide to Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way.
INCREASE YOUR PRESENCE by knowing when to talk and when to listen
DEVELOP A STRATEGY FOR SUCCESS by preparing, planning and crafting opportunities
SAVE TIME AND EFFORT by presenting the right content in the right context
MAKE CHANGE HAPPEN by understanding what drives your audience