A Life in Car Design - Jaguar, Lotus, TVR (Hardcover)
Veloce Publishing, 9781787110359, 176pp.
Publication Date: September 19, 2017
The book recounts the author's experiences from within the industry, tracing the changes in the design process over a period of nearly 50 years, and follows his career at home and around the world. It shows how the change from imperial to metric measurements and the growing use of computers revolutionized the quality and accuracy of modern vehicles. It also covers the issues and challenges of meeting project targets, and some of the issues that can deflect those efforts. It features previously untold stories, and is thoughtfully illustrated with historical engineering drawings and photographs.
As well as informing automobile enthusiasts it is also hoped that this book will inspire upcoming generations to consider a career in the creative field.
About the Author
Oliver Winterbotton spent his whole career designing cars, and, for a short period, boats. He started his working life as an engineering apprentice at Jaguar Cars before spending a further five years there as a staff designer. In 1971 he joined Lotus Cars as the Design Manager. He was responsible for the styling, body engineering and aerodynamics of their vehicles until 1975 when he transferred to Colin Chapman's luxury boat company.
A short period of self employment saw the start of the TVR Tasmin range of sports cars. He then moved north to join the company through to the launch of the Tasmin Convertible and 2 + 2. In 1980 he returned to Lotus to lead the joint sports car project with Lotus and Toyota. After the completion of a prototype running vehicle he left for a short period in Detroit, USA.
Working for General Motors he was a project manager on two low volume vehicles for them. Returning to the UK he rejoined Lotus where he held a number of senior management positions in engineering and vehicle safety work. He resigned in 1998 and set up a consultancy, Norfolk Automotive Limited. His clients included a number of companies in China until he retired.
Throughout his career he maintained a "hands on" approach to both the design and the development of a wide range of products.
Retired since 2009, he now lives in a modest self-designed house in Norfolk, UK.