QuickStart Guide to Google Adwords (Paperback)

By Jonathan Oxer

Lulu Press, 9781847996497, 84pp.

Publication Date: February 22, 2008

List Price: 12.95*
* Individual store prices may vary.


Google AdWords is instant gratification for marketing junkies, but this plain-language guide shows that it's not just for gurus: even raw beginners can get started with AdWords and have their first campaign up and running in well under an hour for only a few dollars a day. This guide will walk you through the steps of getting started with AdWords and show you how to segment your ad campaigns, track results, and maximise the results of your marketing investment. Go from marketing-zero to AdWords Hero in under 60 minutes.