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Cover for Persuasion


A Practical Guide (Introducing)

Anthony McLean


List Price: 9.95*
* Individual store prices may vary.


Introducing Persuasion, by Anthony McLean, managing director of Social Influence Consulting Group and persuasion strategist, teaches you how to influence the people around you in an ethical way.

  • Increase your presence by knowing when to talk and when to listen
  • Develop a strategy for success by preparing, planning, and crafting opportunities
  • Save time and effort by presenting the right content in the right context
  • Make change happen by understanding what drives your audience

Icon Books, 9781848317222, 224pp.

Publication Date: April 7, 2015

About the Author

Anthony McLean is the Managing Director of Social Influence Consulting Group and principal Persuasion Strategist. He is also Associate Fellow at the Australian Institute of Management and member of the Australian Institute of Training and Development. He is Australia's only Cialdini Method Certified Trainer and he speaks, consults and trains in ethical influence. Anthony provides the tools and strategies to influence the behaviour of others. Anthony McLean is the Managing Director of the Social Influence Consulting Group, and a social influence expert.