The Michelin Men (Hardcover)
Driving an Empire
I. B. Tauris & Company, 9781860648960, 310pp.
Publication Date: January 17, 2004
About the Author
Praise For The Michelin Men: Driving an Empire…
"[Lottman] delivers an intriguing history of the French family-controlled tire company... his readable account is surprisingly detailed about the inner workings of the business."
- Publishers Weekly
"Fascinating." - Booklist
"The historical vignettes manage to bring to life a time whose fierce competition and big personalities - not least two idiosyncratic brothers from provincial France - did so much to shape how we move around today."
- Wall Street Journal
"...an enthralling look into 20th century French society...a hundred times better than a management study, the detailed narrative of Herbert Lottman unveils secrets of...one of France's most successful manufacturers."--Nouvel Observateur
"Herbert Lottman reveals...the secrets of this company...one discovers the astonishing saga of a family that even today presides over the destiny of [Michelin]...."--Le Figaro
"From the heart of the Auvergne region to the ultra-secret Michelin site in Reno . . . Herbert Lottman leads us through the saga of an enterprise that dominates the world tire market, while at the same time being a censor of exactly how a dish should be cooked."--Le Monde