The Michelin Men (Hardcover)

Driving an Empire

By Herbert Lottman

I. B. Tauris & Company, 9781860648960, 310pp.

Publication Date: January 17, 2004

List Price: 33.00*
* Individual store prices may vary.

Description

The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the ""Michelin Man."" In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.


About the Author

Herbert Lottman is an American writer based in Paris and is the European correspondent for Publishers Weekly.


Praise For The Michelin Men: Driving an Empire

"[Lottman] delivers an intriguing history of the French family-controlled tire company... his readable account is surprisingly detailed about the inner workings of the business."
- Publishers Weekly

"Fascinating." - Booklist

"The historical vignettes manage to bring to life a time whose fierce competition and big personalities - not least two idiosyncratic brothers from provincial France - did so much to shape how we move around today."
- Wall Street Journal

"...an enthralling look into 20th century French society...a hundred times better than a management study, the detailed narrative of Herbert Lottman unveils secrets of...one of France's most successful manufacturers."--Nouvel Observateur

"Herbert Lottman reveals...the secrets of this company...one discovers the astonishing saga of a family that even today presides over the destiny of [Michelin]...."--Le Figaro

"From the heart of the Auvergne region to the ultra-secret Michelin site in Reno . . . Herbert Lottman leads us through the saga of an enterprise that dominates the world tire market, while at the same time being a censor of exactly how a dish should be cooked."--Le Monde