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Regional Product Packaging

Yang Meng (Editor)


List Price: 40.00*
* Individual store prices may vary.


- Packaging is vital for promoting local products and culture; this book collects innovative examples from around the world - Flat plans of the packaging and analysis of their designs are included, alongside an introduction to each product and its origins - Of interest to design students With the rapid development of the cultural tourism industry, how can local products be introduced to the market? The answer is, of course, through their packaging. Featuring the exquisitely crafted packaging designs of local products from around the world, including China, Japan, Russia, Spain, Portugal and Italy, this book demonstrates how design appeals to the tourist. The special characteristics that make these local product packaging examples unique are introduced alongside the products themselves, telling the reader a little about their origins. Flat plans of each packaging demonstrate its structure, and the design is explored in detail.

Images Publishing Group, 9781864707700, 240pp.

Publication Date: June 21, 2018

About the Author

Yang Meng is the Vice President, associate professor, and master tutor of Shenyang Aerospace University. His research centres mainly on regional characteristics of cultural symbols and brand design, as well as the problem of transforming cultural heritage resources into design.