Bag the Elephant! (Hardcover)

How to Win and Keep Big Customers

By Steve Kaplan

Bard Press (NY), 9781885167620, 208pp.

Publication Date: September 1, 2005

List Price: 19.95*
* Individual store prices may vary.


More than a strategy book, this guide is packed with proven guidelines, tools, and techniques. Throughout the book stories derived from the author's real-world experience demonstrate how to put the strategies to work.