Hashtag Authentic (Hardcover)

Finding creativity and building a community on Instagram and beyond

By Sara Tasker

White Lion Publishing, 9781911127611, 192pp.

Publication Date: February 19, 2019

List Price: 24.99*
* Individual store prices may vary.

Description

In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet.

Since setting up her Instagram account (me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way.

Sara's nurturing voice and enchanting photography provide guidance on:
  • Storytelling, with tips on finding your own visual style and personal niche.
  • Making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone.
  • Archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients.
  • Sharing your world, detailing the keys to Instagram success and beyond. 
Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer.


About the Author

Sara Tasker gave up her job as a speech therapist with the National Health Service as her Instagram career began to take off. When she was pregnant with baby Orla she re-activated her dormant Instagram account and it quickly changed her life. Her account went from 90 followers to over 35,000 followers in three months and she has never looked back.
 
Sara is now a key influencer in the areas of Instagram coaching, iPhonegraphy, lifestyle blogging, and writing. She distributes free Insta-tips via her blog and also runs hugely popular Insta-magic e-courses, as well as a series of Hashtag Authentic podcasts for creatives.

Sara has collaborated with Google, Citroen, Land Rover, Laura Ashley, Canon, Samsung, and the Star Wars franchise. Her work has been featured on Buzzfeed, Folksy, Milk Magazine, The Guardian, and Standard Issue.