The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition (Paperback)

An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition

By Shama Kabani, Chris Brogan (Foreword by)

BenBella Books, 9781936661633, 216pp.

Publication Date: March 1, 2012

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Description

ALL NEW content on Google+, Facebook advertising, SEO, and more
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.
But social media marketing isn t like traditional marketingand treating it that way only leads to frustration. Let Shama Hyder Kabani, social media expert and president of web marketing firm The Marketing Zen Group, teach you the zen of social media marketing: how to access all the benefits of social media marketing without the stress
With a foreword by "New York Times" bestselling author Chris Brogan, "The Zen of Social Media Marketing" outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. Kabani provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.
This 2012 edition includes the latest Facebook, Twitter, and LinkedIn updates, along with new information on Google+, social media advertising, and more.


About the Author

Shama Hyder Kabani is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her an online marketing shaman and a millennial master of the universe. She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media. In 2009, "BusinessWeek" honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. Her most recent honor, comes from being named one of the Top 30 under 30 entrepreneurs by "Entrepreneur" magazine in 2011."


Praise For The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition

"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabani’s assertion that this is 'the last social media guide you’ll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online—including him- or herself."
from Library Journal

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