Fundamentals: The Corporate Guide to Cultivating Mindshare (Paperback)

The Corporate Guide to Cultivating Mindshare

By Dian Griesel Ph. D.

Business School of Happiness Inc., 9781936705016, 280pp.

Publication Date: December 7, 2012


About the Author

Dian Griesel, Ph.D. is founder and president of Dian Griesel, Inc. (DGI), a full-service, integrated corporate communications firm. Its pre- decessor company was The Investor Relations Group, which she founded in 1996 and ran for 17 years. Dian is known as a thought-leading provo- cateur. Clients and the media seek her candid perspective and practical advice on a variety of projects, situations and personal circumstances. In addition to this book, Dian is the author of several bestselling business, lifestyle and health books including Engage: The New Rules for Integrated Communications; Capitalization Success; UNCAPPED: The CEOs Guide to a Bigger and Better Marketcap; and, The 101 Platinum Plus Rules of Media Engagement. She is co-author of the four-book TurboCharged(R) series of health books and downloads, including: TurboCharged: Accelerate Your Fat Burning Metabolism, Get Lean Fast and Leave Diet and Exercise Rules in the Dust; The TurboCharged Mind: Eliminate Bad Habits with Hypnosis; Turbocharged Recipes: Delicious Fuel for Your Fabulous Fat Burning Machine; and, The TurboCharged Sidekick. Dian is endlessly fascinated by how we each hear, interpret, project and act upon our thoughts as well as with the resulting thoughts and actions of others in response. As such, besides guiding corporate officers through their messaging and marketing challenges, she is also a lifetime member of the International Association of Counselors and Therapists as well as the National Guild of Hypnotists. Dian has served on several boards including the New York Chapter of the American Heart Association and Rumsey Hall School. Starting in the early 1990s, Dian began appearing on a variety of day- time talk shows as an expert guest and today is a regular business, public relations, and health commentator for ABC television affiliate WTNH. Throughout the 1980s, she worked in entertainment, first with her own company Stand Up and Rock, a comedy entertainment booking agency on the college circuit, and then as co-partner of Spotlite Marketing, a division of Spotlite Entertainment. She was fortunate to work with the legendary Robert Williams and had the opportunity to market corporate sponsorship deals for his clients Jay Leno, Jerry Seinfeld, Yakov Smirnoff and many other top-tier entertainment acts. She is happily married and a mother of two. For more information, Google her or go to