A Dragon Walks into a Meeting (Paperback)

A Tactical Guide to Client Management

By John Brown, Fred Fuller, Katherine Guntner (Editor)

How2conquer, 9781945783074, 170pp.

Publication Date: August 26, 2020

List Price: 15.99*
* Individual store prices may vary.


Whether you were just thrust into a client-facing role or are already in one and want to hone your skills, A Dragon Walks into a Meeting presents valuable tips, tricks, and tools for client success. Focusing on everything that happens after the sale, including some of the hardest pitfalls and challenges in business, John Brown and Fred Fuller share tested and proven methodologies, including:

  • Unwritten rules of the job
  • Practical tactics you can use today
  • Critical skills to execute with clients
  • Philosophical underpinnings for client management
  • Illustrative stories designed to provide clarity and application

Relationship management (and how to handle sticky client situations) may not be covered in business school, but don't worry. John and Fred are here to teach you what they wish they'd known when they started.