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The Freedom Formula

How to Succeed in Business Without Sacrificing Your Family, Health, or Life

David Finkel


List Price: 27.95*
* Individual store prices may vary.

Other Editions of This Title:
Digital Audiobook (10/14/2019)
Compact Disc (10/15/2019)
MP3 CD (10/15/2019)


Building a successful company and career doesn't mean sacrificing your family, health, or life.

You check email the moment you lift your head off the pillow in the morning. You bring work with you on vacation, sneak glances at your smart phone during family dinners, and take business calls and texts at your kid's sports games. It's as if you've been forced to make a choice between your company or your life, sacrificing time for yourself and family for the sake of career success.

But it doesn't have to be that way. The most successful business leaders have learned to bust through the direct one-to-one relationship between hours worked and value created by refocusing their company, department, or team's best talent and attention on their highest value activities—generating hundreds, even thousands, of hours of value in the process.

In The Freedom Formula, Wall Street Journal bestselling author and successful entrepreneur David Finkel will help you operationalize working smarter. No fluff, no theory, Finkel shares the detailed blueprint to create maximum value for your company without working nights, weekends, or while on "vacation."

You'll learn:

   • Why working longer and harder doesn't pay off (and what actually does)
   • Why the 80-20 principle doesn't go far enough (and how to take it to its most productive extreme)
   • How to escape the Time and Effort Economy
   • How to structure your day and week so that you reclaim five or more hours each week in usable blocks of your best time
   • How to leverage the five Freedom Accelerators to get your life back faster

And much more!

Whether you're a business owner, top executive, key manager—or aspire to be one—The Freedom Formula offers a radical new approach to structuring your time and priorities (and your team's) in order to reclaim hours of your day—and the freedom to live your life, not just your job.

Praise For The Freedom Formula: How to Succeed in Business Without Sacrificing Your Family, Health, or Life

"When you're deeply passionate about your work, it's easy to let it consume your life. But doing so only hurts you, as The Freedom Formula so expertly reminds us. David Finkel's approach to restructuring your priorities will help you make the most of your time—whether you're at your desk or on vacation."

—Gino Wickman, bestselling author of Traction and creator of EOS

"Growing CoBank into a sustainable $130 billion financially strong and dependable advocate for rural America was an audacious goal that directors, leadership, and employees put their heart and soul into for over a decade. Save yourself some of the blood, sweat and tears and follow David's lead from the start. Brilliant book!"

—Robert B. Engel, former CEO of CoBank and current CEO and Managing Director BLT Advisory Services LLC

"If you're stuck in a cycle of overworking, struggling with time-management, or just can't find time to unwind, you need to break free. The Freedom Formula will help you do just that—while maximizing the value created during your working hours. You can't afford not to read it."

—Dr. Greg Reid, author of the Think and Grow Rich series through the Napoleon Hill Foundation

"David Finkel's The Freedom Formula dispels the myth that leaders have to sacrifice what is good in life for professional success. You can have both and this book shows you how."

—Dr. Geoff Smart, chairman and founder of ghSMART and New York Times bestselling author of Who

"The Freedom Formula begins as if it were a thriller novel. David Finkel's newest offering bursts through the clutter of business books and reveals powerful information in a fashion that is intensely interesting to read. Better yet, the information in The Freedom Formula has proven to create measurable results!"

—Andy Andrews, New York Times bestselling author of The Traveler's Gift and founder of

"If you're looking for concrete ideas to succeed at work and in your business without sacrificing your life, this book has something of value on every page. Destined to become a classic whose messages will withstand the test of time."

—Jason Jennings, New York Times bestselling author of The Reinventors

"No hype, no BS, no fluff. Just solid gold ideas to create more value at work with less time and effort."

—Stephen Pressfield, New York Times bestselling author of The War of Art and The Legend of Bagger Vance

"If you're overworked, stressed out, and unsure how to step off the treadmill, David gives you a way to think and act. This book is filled with powerful tools and an upgraded model to get better results and more enjoyment from your life."

—Stephanie Harkness, entrepreneur and former chairman of the National Association of Manufacturers

"David delivers more value per page than any other author I know. Buy and read this book!"

—Patty DeDominic, past president of the National Association of Women Business Owners and former chair of The Foundation for SCORE

"David Finkel offers practical advice on business best practices with clarity and insight. David's gift is in distilling abstract principles into valuable lessons that are both relatable and memorable."

—Laura Lorber, executive editor of

"Finally, a business book that gives you the simple, step-by-step mechanics to operationalize working smarter. Wished I had this book twenty years ago!"

—Jeff Hoffman, founding team member of and bestselling coauthor of Scale

BenBella Books, 9781948836401, 280pp.

Publication Date: September 3, 2019

About the Author

Serial entrepreneur David Finkel is the CEO of Maui Mastermind®, one of the world's premier business coaching companies, which has worked with over 100,000 business leaders, helping them grow their companies and get their lives back. David's clients enjoy an average annual growth rate five times higher than the average privately held company in the United States, and at the same time, these business leaders have dramatically decreased their working hours. Over the past 20 years, David and the other Maui coaches and advisors have personally started and scaled companies with an aggregate value of $63 billion. 

David eats his own cooking which has allowed him the time to start, scale, and sell multiple successful ventures, be on the boards of several other companies, all while holding his working hours to under 40 hours per week and taking 10 weeks of vacation each year. The Wall Street Journal bestselling author of eleven books, David's syndicated business articles on,, and have garnered millions of readers. His work has been featured in such prestigious media outlets as the Wall Street Journal, Bloomberg Businessweek, Fox Business, MSNBC, and Inc. Magazine.