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Honest to Greatness

How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

Peter Kozodoy


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Other Editions of This Title:
MP3 CD (1/26/2021)
Compact Disc (1/26/2021)


In today's hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money--so how do you make sure they choose yours?

Unfortunately, most leaders and organizations are stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested in supporting organizations that seem inauthentic, soulless, or untrustworthy.

In this environment, only the honest will survive.

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today's greatest business leaders use honesty--not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.

Through case studies and interviews with leaders at Bridgewater Associates, Sprint, Quicken Loans, Domino's, The Ritz-Carlton, and more, Kozodoy presents fresh business concepts that anyone in the workplace can implement in order to:

  • Reach, engage, and retain your best customers
  • Attract and inspire the best talent in any industry
  • Create an unbeatable culture of innovation that dominates your competitors
  • Earn your team's respect and loyalty
  • Unlock deep personal fulfillment by setting the "right" goals

Filled with powerful lessons for current and future leaders, this timely book demonstrates how to use honesty at both the organizational and individual level to achieve true greatness in business and in life.

Benbella Books, 9781948836500, 240pp.

Publication Date: August 11, 2020

About the Author

Peter Kozodoy is an Inc. 5000 serial entrepreneur, TEDx speaker, and business coach who works with organizations and their leaders to help them overcome self-limiting bullsh*t and use honesty to achieve greatness. His articles on leadership and entrepreneurship have appeared in Forbes, Inc., HuffPost, PR Daily, and more. He holds a BA in economics from Brandeis University and an MBA from Columbia Business School, and lives outside New York City with his wife and their spoiled dog. To strike up an honest conversation, visit