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Cover for Don't Think So Much

Don't Think So Much

A Simpler Approach to Digital Transformation that Creates Value and Connects People

James MacLennan


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Discussions around Digital Transformation can be challenging - too much theory and not enough practical thinking. Complex ideas, nuanced insights, and waves of techno-speak can confuse and complicate things. You may believe that Digital Thinking will optimize your operations, bring you closer to your customers, create powerful new products, and build a highly engaged team ... but where do you start? And how can you effectively lead the change?

There is a simpler way of understanding the Digital journey - think of it as more evolutionary than revolutionary. A clearer path, that is aligned with the goals and strategy of your business (and the people within it), will accelerate your Digital plans.

In Don't Think So Much, author James MacLennan lays out this path with relatable ideas and concrete examples. Familiar patterns will emerge, and the simple, actionable frameworks described here will help you orient your thinking and align with these patterns.

You could argue that the process is already underway. We have witnessed an evolution over the past 30+ years in organizations where basic automation, accounting and manufacturing systems, email and e-commerce, and computer assisted engineering have already made transformative impacts on your operations, your customers, your products, and your employees. But this work often happens in disconnected silos, and is not truly meaningful to the most valuable people in your organization - the ones closest to your customers.

This book pulls together data-enabled ideas that have developed over time, and connects with the newest enabling technology, tying it all together into an uncomplicated picture. Don't Think So Much also focuses on the human factors - design, sustainability, and a fully engaged workforce. With practical guidelines for strong leadership and an inclusive approach that leverages the experience of the whole organization, Don't Think So Much will enable a Digital Transformation that delivers results and creates real value.

MT Press, 9781951071028, 206pp.

Publication Date: August 17, 2019