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Cover for Trajectory


Startup: Ideation to Product/Market Fit

Dave Parker


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Other Editions of This Title:
Digital Audiobook (5/17/2021)



Have a startup idea? Want to launch it fast?

People often spend years on working on startup ideas that fail—and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months.

With a track record of starting companies from scratch, raising both angel and venture capital, and participating in eight exits as founder, operator, and board member, Parker's experience is practical and actionable. Having sold three of his own startups and closed two, Parker learned just as much from his failures as from his successes, and he brings this wit and wisdom into his writing in a transparent way. 

Parker shares advice on:

   • What makes a good idea that makes money
   • Recruiting and working with cofounders
   • Asking customers what product they want (customer development)
   • How to build a tech product even as a non-tech founder
   • How to get out of your head, ship a product, and make your first sale

Trajectory: Startup removes the mystery from the startup process and outlines a roadmap of tasks and timeframes, with monthly milestones and resources. This pre-accelerator program will help you get the momentum you need. Skip the Executive MBA and go make money! This guide makes starting a company accessible to a broad range of founders, investors, and employees who have the spark of innovation and drive to follow their dreams.

Praise For Trajectory: Startup: Ideation to Product/Market Fit

"I look to invest in founders with big ideas and a track record of hitting their milestones. Dave Parker and Trajectory: Startup provides a helpful roadmap for entrepreneurs on how to go from idea to that first VC pitch."

—Steve Case, chairman and CEO of Revolution and cofounder of AOL

Matt Holt, 9781953295071, 272pp.

Publication Date: March 30, 2021

About the Author

Dave Parker is a 5X founder, entrepreneur, and professional board member for tech growth companies. His 20+ year career has highlighted his ability to innovate new ideas and scale products and companies in the US and Internationally. He is a frequent speaker at university and community events. He also volunteers as the lead coordinator of Seattle's Startup Week and part of the Seattle Startup Community. He also launched a Pay it Forward scholarship program, funding more than $600,000 in funds for women, underserved minorities and veterans as part of a personal mission on diversity.