Typography (Paperback)

By Gavin Ambrose, Paul Harris

AVA Publishing, 9782940373352, 175pp.

Publication Date: April 1, 2006

List Price: 34.50*
* Individual store prices may vary.


"Basics Design 03: Typography" examines a fundamental area of graphic design.

Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice.

Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

About the Author

Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.