Skip to main content

Basics Graphic Design 03

Idea Generation

Neil Leonard, Gavin Ambrose


List Price: 32.95*
* Individual store prices may vary.

Other Editions of This Title:
Paperback (2/27/2020)


Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

AVA Publishing, 9782940411818, 200pp.

Publication Date: January 17, 2013

About the Author

Neil Leonard is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.