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The Fundamentals of Interactive Design

Michael Salmond, Gavin Ambrose


List Price: 36.95*
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This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts.

The Fundamentals of Interactive Design takes you step by step through each stage of the creative process - from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.

AVA Publishing, 9782940411863, 200pp.

Publication Date: April 1, 2013

About the Author

Michael Salmond is a digital interaction designer, artist and digital theorist and currently teaches interaction and digital design at Florida Gulf Coast University, Florida, USA.Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.