Brand the Change (Paperback)
The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers
Bis Publishers, 9789063694784, 224pp.
Publication Date: January 30, 2018
List Price: 34.95*
* Individual store prices may vary.
In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. This toolkit opens up the methods of Anne Miltenburg for everyone looking to build or strengthen their brand for change: social entrepreneurs, activists, NGOs, creatives and disruptive businesses. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organisations and people as diverse as tech companies, artisans, women's rights activists and bankers, from Zambia to Tunisia and from the USA to Saudi Arabia. To help her clients and workshop participants think like brand strategists, Anne developed tools and exercises to make the branding process easy to comprehend and apply.
About the Author
Anne Miltenburg (1981) a Dutch brand developer living in Kenya. She works in places as diverse as Geneva, Bamako, Seoul, Nairobi, Boston and Riyadh. Educated as a designer at the Royal Academy of Fine Arts, Anne worked for several world-renowned branding agencies. First as a designer, then as a strategist and finally as creative director, before deciding to focus exclusively on using her expertise to advance ideas, people, products and services that catalyze social and environmental change. In 2014 she founded The Brandling, a learning company that focuses on democratizing branding knowledge and building brand thinking skills to help changemakers create a bigger impact by selling themselves better. To date, The Brandling has worked with hundreds of social entrepreneurs, startups, activists and corporate troublemakers across the world.