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International Business Basics

Learn What You Need in 2 Hours (Crash Course for Entrepreneurs)

Scott L. Girard Jr., Michael F. O'Keefe, Marc A. Price, Kate Scribner


List Price: 16.99*
* Individual store prices may vary.


Importing, exporting, buying or selling parts and services‚ businesses of all kinds, including start-ups and small businesses, are becoming more active outside their home countries--often by necessity.

If you want to take your business global, you must do your homework, get advice, make connections, and be aware--and wary--of the risks you face. Every element in your original business plan will need to be reconsidered as you target international markets.

International Business Basics, the sixth title in the best-selling Crash Course for Entrepreneurs series, gives you the vital information and insights you need to:

  • Learn about cultural issues
  • Successfully enter new markets
  • Ensure you get paid and are protected
  • Make the most of support from trade and governmental agencies
  • Secure funding
  • Deal with real estate and logistics
  • Capitalize on immigration trends
  • Manage at a distance
  • Open your mind to being flexible, creative, and resourceful in the face of sometimes puzzling and ever-changing challenges

    Learn from the successes and mistakes of these serial entrepreneurs who have real-world experience in many diverse countries and business sectors. International Business Basics will reduce your learning curve and help you succeed, even in your first stages!
  • Nova Vista, 9789077256411, 192pp.

    Publication Date: February 16, 2015