Citizen Coke: The Making of Coca-Cola Capitalism
Bartow J Elmore
(Author)
William Hughes
(Read by)
Description
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.
Product Details
Price
$34.95
$32.50
Publisher
Blackstone Audiobooks
Publish Date
November 03, 2014
Dimensions
5.2 X 1.1 X 5.7 inches | 0.57 pounds
Language
English
Type
Compact Disc
EAN/UPC
9781483046655
BISAC Categories:
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Become an affiliateAbout the Author
Bartow J. Elmore, an Atlanta native, grew up drinking Coke. He now teaches history at the University of Alabama.
William Hughes is a professor of political science, jazz guitarist, and an actor and narrator. Books he has narrated include FDR: The First Hundred Days by Anthony J. Badger, Brothers, Rivals, Victors by Jonathan W. Jordan, and Lincoln's Spymaster by David Hepburn Milton.