Why We Evaluate
Gregory R. Maio
(Editor)
James M. Olson
(Editor)
Description
As the first book to examine the psychological motivations underlying people's attitudes, as well as why people form attitudes, this volume presents empirical research describing theoretical perspectives and practical applications. The editors assembled the leaders in the field to examine the topics of attitude function persuasion, individual-differences approaches, and the role of motivation within a variety of psychological disciplines, including social, personality, consumer, and environmental.
Product Details
Price
$160.00
Publisher
Psychology Press
Publish Date
November 01, 1999
Pages
480
Dimensions
5.94 X 9.32 X 1.37 inches | 1.99 pounds
Language
English
Type
Hardcover
EAN/UPC
9780805827705
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Gregory R. Maio (Edited by), James M. Olson (Edited by)